Hands that hold a lenovo

The ad starts showing people's hands doing different things like painting, dancing, celebrating in a concert, sky diving, hugging a tree.

With the tune going "hands that hold me". The emotional interest at this piont is very high. I am very interested in all of the adventurous and exciting things shown. I want to do those things and a hand to hold.

Now we start seeing the same people holding a lenovo device at the same time the music goes to an upbeat high energy tune. This connects the emotions generated earlier with holding a lenovo. The music goes "hands that hold a lenovo" which gives a wanting feeling to hold a lenovo.

The ending of ad shows the lenovo signature with "For those who do" . The TV aired ad has a price tag "Rs. 6500 onwards" getting it into the in-budget mindset!

All in all this is a fantastic ad which brilliantly connects to the audience and keeps the catchy tune playing in everyones head.

Ad Rating : (9/10) ✭✭✭✭✭✭✭✭✭☆   

Mango frooti fresh and juicy

Hats off to the execution! Simple and just brilliant. 

Who says you need words to sell me an ad? The new frooti ad just does that. The assuring face of Shahrukh, a racy track that just grows on you as he slowly gulps down a whole bottle of the drink. You just envy him, just like a kid you start drooling.

You get thirsty everytime you watch this commercial.

A football knocking the bottle too is that much fun to watch as the unforgetable frooti tune plays in the background

 Ad Rating : (9/10) ✭✭✭✭✭✭✭✭✭☆  

Pepsi Atom is a Bomb

This ad tries to sell "Braun vs Brain" funda. If you drink this drink you will magically get smarter. Unfortunately watching this ad makes me dumb. While on the same lines as the amazing sprite ad series, the execution of the ad fails to be funny or smart.

There is no catchy tune to the ad, it fails to connect with audience as its not funny or the depicted incidents don't occur everyday.

This is just another celebrity doing a bad job at selling the ad. The editing and direction seems decent enough to portray the story and we understand the message. Have to give points to that. 

Ad Rating : (4/10) ✭✭✭✭☆☆☆☆☆☆  

Cleartrip Ad

Watching this ad reminded me of the olympic ad which caused epileptic seisures. I wish I had the "Newuralyzer" from MIB to wipe out all memory of ever watching this ad.

The ad is too fast and too many things are happining. The ad doesn't convey any message just some random things disappearing in a scene. Lift opens and closes and some people get out that doesnt mean anything and every damn building has a lift.

They are themed videos with flights, trains. I came to know that there are themes reading the description and title in youtube channel, Which says that the theme is very poorly portrayed.
 
Ad Rating : (3/10) ✭✭✭☆☆☆☆☆☆☆ 

 

 

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