The ad starts showing people's hands doing different things like painting, dancing, celebrating in a concert, sky diving, hugging a tree.
With the tune going "hands that hold me". The emotional interest at this piont is very high. I am very interested in all of the adventurous and exciting things shown. I want to do those things and a hand to hold.
Now we start seeing the same people holding a lenovo device at the same time the music goes to an upbeat high energy tune. This connects the emotions generated earlier with holding a lenovo. The music goes "hands that hold a lenovo" which gives a wanting feeling to hold a lenovo.
The ending of ad shows the lenovo signature with "For those who do" . The TV aired ad has a price tag "Rs. 6500 onwards" getting it into the in-budget mindset!
All in all this is a fantastic ad which brilliantly connects to the audience and keeps the catchy tune playing in everyones head.
Ad Rating : (9/10) ✭✭✭✭✭✭✭✭✭☆
With the tune going "hands that hold me". The emotional interest at this piont is very high. I am very interested in all of the adventurous and exciting things shown. I want to do those things and a hand to hold.
Now we start seeing the same people holding a lenovo device at the same time the music goes to an upbeat high energy tune. This connects the emotions generated earlier with holding a lenovo. The music goes "hands that hold a lenovo" which gives a wanting feeling to hold a lenovo.
The ending of ad shows the lenovo signature with "For those who do" . The TV aired ad has a price tag "Rs. 6500 onwards" getting it into the in-budget mindset!
All in all this is a fantastic ad which brilliantly connects to the audience and keeps the catchy tune playing in everyones head.
Ad Rating : (9/10) ✭✭✭✭✭✭✭✭✭☆
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