Hands that hold a lenovo

The ad starts showing people's hands doing different things like painting, dancing, celebrating in a concert, sky diving, hugging a tree.

With the tune going "hands that hold me". The emotional interest at this piont is very high. I am very interested in all of the adventurous and exciting things shown. I want to do those things and a hand to hold.

Now we start seeing the same people holding a lenovo device at the same time the music goes to an upbeat high energy tune. This connects the emotions generated earlier with holding a lenovo. The music goes "hands that hold a lenovo" which gives a wanting feeling to hold a lenovo.

The ending of ad shows the lenovo signature with "For those who do" . The TV aired ad has a price tag "Rs. 6500 onwards" getting it into the in-budget mindset!

All in all this is a fantastic ad which brilliantly connects to the audience and keeps the catchy tune playing in everyones head.

Ad Rating : (9/10) ✭✭✭✭✭✭✭✭✭☆   

Mango frooti fresh and juicy

Hats off to the execution! Simple and just brilliant. 

Who says you need words to sell me an ad? The new frooti ad just does that. The assuring face of Shahrukh, a racy track that just grows on you as he slowly gulps down a whole bottle of the drink. You just envy him, just like a kid you start drooling.

You get thirsty everytime you watch this commercial.

A football knocking the bottle too is that much fun to watch as the unforgetable frooti tune plays in the background

 Ad Rating : (9/10) ✭✭✭✭✭✭✭✭✭☆